Established in 1976 in the UAE
The first full service agency in the region
An incumbency advantage allowed the company to grow along with the ‘great Gulf boom’.
We understand this market like nobody else does… we grew up with this economy!
HOLISTIC COMMUNICATION
To involve our consumer with our product
To get the consumer passionate about our product/service
To live the brand 24 x 7
The Inca Penta 360° Model ™
All these factors are then crystallized into the recommended
BRAND STRATEGY going forward
The Inca Penta 360° Model ™
We do a SWOT analysis to gauge the brand’s strengths and
weaknesses on the 7P SCALE – Product, Packaging, Pricing,
Perception, Purchase Pattern, Place, Promotions
The Inca Penta 360° Model ™
We take stock of the assets linked to the brand in terms of
awareness, image, quality, perception, affinity
The Inca Penta 360° Model ™
We develop varied brand approaches to select the most
efficacious story that will sell in a disloyal environment
The Inca Penta 360° Model ™
We carefully study and identify the leveragable aspects
of the brand that have strategic value for our
advertising and marketing communication strategy
The Inca Penta 360° Model ™
We carefully study and identify the leveragable aspects
of the brand that have strategic value for our
advertising and marketing communication strategy